Tips for Presenters and the People Who Hire Them
Saturday, November 9th, 2002
© 2002 Richard Wanderman
Richard Wanderman presenting informally to a group of special education teachers in New Delhi, India.
Introduction
I’ve been presenting and leading workshops, mostly on technology and learning disabilities for the past 18 years. In the process I’ve done quite a bit of travel both domestically and internationally, presented to all kinds of groups both small and large, done all-day sessions and 20 minute keynotes, and worked with a variety of people facilitating my work (the folks who hire me). I’d like to thank Caroline Musselewhite and Connie Munroe for encouraging me to post this list and for helping me fine tune it. If you present or hire presenters and have things to add to this list I’d love to hear from you. Lastly, please feel free to copy and/or use this list in any way that you’d like. It is my hope that it will help both those of us who present and those of you who hire the likes us us.
For Presenter/Consultant
- Has the person hiring seen you present? If no, how did they find out about you?
- Make sure that expectations aren’t out of line with what you can do.
- Discuss terms: topic, date, fee (including travel), AV, logistics.
- Make sure you have accurate contact information for event coordinator, airport pickup person (if different) and anyone else involved.
- What will happen if event is canceled? Plane ticket? Notification?
- Typical travel includes: plane, long term airport parking, hotel, food (per diem or other), taxi and/or car rental. Confirm with contract.
- Reserve hotel room (facilitator or presenter?). Make sure someone does it.
- Buy plane ticket. Confirm itinerary with facilitator BEFORE buying a non-refundable ticket.
- Handouts? Who will copy them?
- Airport to hotel? How? Who will arrange?
- Hotel to presentation? How? Who will arrange?
- Presentation to hotel or airport? How? Who will arrange?
- Introduction? Do they need a bio? Supply it or have it on the web.
- AV needs: microphone, projector and screen, power strip, etc. Be very specific.
- Invoice? Where to send and when paid?
- Presentation feedback? How?
For Faciliator
- How did you find out about presenter? If you have not personally seen them is the way you found out about them reliable? If you have personally seen them are you sure they are going to do what you expect? Be clear about what you want and expect.
- The best way to know what you’re getting in a speaker is to hear them do the same talk you want them to do at a similar event.
- If you have a fixed date be sure to call the speaker well ahead of time to make sure they have the date available. A year’s lead time is not unheard of for popular speakers.
- Popular speakers are on the road a lot and the preferred way to make initial contact for many is email. However, a phone conversation is important as a way to varify details.
- Things to discuss in the first phone call: speaking fee and appoximate travel costs, dates, content, who is the audience, AV, logistics.
- Keep notes and a checklist of who, what when.
- Make sure you’ve given all contact information for yourself to presenter.
- Make sure you have all contact information for presenter: full name, address, phone, fax, email, and social security number.
- Reserve presentation room.
- Get all information from presenter for advertising: bio, workshop description, picture.
- Handouts? Who copies and pays for them?
- Ask presenter about company affiliations. Are there rules about this?
- Arrange lunch, either on their own or brought in.
- Check site for: bathrooms, accessibility, smoking areas, places for signage and registration, contact person, AV person, what time does site open and who to call if there’s a problem.
- Registration information. Full Contact information on registrants in case of change or cancellation.
- Send out map and/or directions on how to get to event to all participants confirming registration and making sure they know where it is.
General Contract and Logistical Considerations for Everyone to Think About
- If an event is cancelled by either presenter or facilitator, what happens? Does the presenter have to eat a non-refundable plane ticket or the fee to re-use the ticket?
- What happens if there is a snowstorm at either end of the trip?
- What happens if a presenter misses a connection (plane) and can’t arrive on time?
- What happens when a presenter holds a date (and rejects other work on that date) but the facilitator let’s the event slip so the trip is cancelled and the presenter is left with days which could have been working days?
- What happens when the facilitator holds a date, makes all the arrangements, sends out fliers, and has 1000 people coming and then, at the last minute the presenter backs out for any reason?
- What happens when the presentation does not go well for any reason? Sometimes it’s a bad day for the presenter. Sometimes there are AV problems. Sometimes the audience is restless or hostile… Has everyone thought about this?
- What happens when an invoice is not paied on time, correctly, or at all?
Presentation Considerations
- Never do anything or say you can do anything you can’t. Only talk about and show what you know, well.
- Present on topics you know extremely well and are comfortable with.
- Get your own equipment. Presenting from your own laptop makes you look better since you can control everything. Buying a projector is a bit much (I never did it) but get your own portable computer; it will make life a lot easier.
- Rehearse. Experience is everything. The more you give the same workshop the better you’ll become at giving it (providing you’re conscious of whats going on).
- Choose workshop names with care: cute names may seem like a good idea at the time, but may not be clear to the audience. Clear and concise workshop names and descriptions allow people to make a clear choice and attend the workshop they want.
- Describe what you plan to cover up front so that participants know where you’re going.
- Learn how to deal with nerves.
- Learn how to handle getting lost and forgetting where you are (literally and figuratively).
- Have water accessible, even for a short talk.
- Use props and keep them easily accessible.
- Wear comfortable clothes. don’t be intimidated into wearing a suit (and tie if you’re a guy) if you don’t want to.
- don’t be defensive and don’t argue (the audience is always right, even when theyre wrong).
- Allow for questions. Control discussion. Tell stories to illustrate ideas and to entertain.
- Get to the site early and greet people informally as they enter the room. This will keep you busy in conversation until you have to talk, and make the transition into your talk less harsh and scary.
- Ask the audience questions, even if the questions are rhetorical. This takes the focus off of you for a second and allows you to respond rather than simply talk.
Audience Considerations
- Left handed people? Augmenting the interface? Take care of this before you turn the computer on.
- Make sure the most experienced people are sitting next to the least experienced people.
- Make sure the audience can hear and see you.
- Deal with ergonomic considerations: glare, wheelchairs, etc. the best you can.
- If you’re doing a hands-on workshop have participants stand up from time to time to relax and rest.
- If you’re doing a lecture, make sure to vary what you do to change pace and keep people awake. If you use PowerPoint or some other slide software make sure that some of the action is not on the screen (otherwise, you’re just a narrator).
- Make clear what the assumed level of the workshop is (in literature and in the beginning of the workshop). Teach to the lowest common denominator of the stated level of the group. If it is an advanced workshop, teach to the least experienced advanced person.
- If people come in late, don’t interrupt the workshop for them. Be polite, help them find a seat, and keep going. If theres a break, gather them around you and help them catch up.
- Allow time for discussion and questions, no matter how large the group. If discussion gets heated, don’t be defensive, acknowledge the other viewpoint and tell them that you’d like to continue the discussion later but you have to move on now.
Equipment Considerations
- The equipment and software you are using should be completely familiar to you.
- Test your workshop software on a variety of machines. You may have a lab made up of different kinds of machines which may mean that your software wont work the same on all machines.
- Get to the workshop site early (the day before for complex setups). If possible make a master hard disk of the workshop software and overwrite the hard disks on participant machines. This seems harsh, but this way you know what youve got. It is important for you to be aware of and in control of what is happening technically.
- Try to make the presenters machine match the workshop machines so that what gets projected is what participants will see on their screens. If this is not possible, explain the difference in the beginning because participants will get lost if you don’t.
- If you’re using a projector make sure any screen saving or power conservation software is turned off on your projected machine. That way if you stop using it for a while the projector won’t lose the video feed from the computer.
- If you like to move around a lot when you speak and must use a microphone for a large group, make sure you ask for a clip on wireless mic (lavalier). If you use one of these, make sure you mute, turn it off, or take it off when you take breaks. Numerous presenters have left these mics on during breaks and have visited the restroom… It’s not a pretty sound and can be quite humiliating when you re-enter the presentation roomn.
Space Considerations
- Find out how to work the lighting and thermostat in the room.
- If you’re using projection equipment, make sure everyone can see the screen.
- Keep the presenters station out of the way of the projection device.
- Keep wires and cables out of sight and out of the way.
- Use an external speaker so that people can hear your machine if sound is important.
Time Considerations
- Quality not quantity.
- Pace yourself. Always allow more time than you think you need. Allow time for breaks and questions and answers. don’t be scared of filling long amounts of time.
Travel Considerations
- Always have two copies of software and anything else that is of significant importance to your workshop, and pack them in separate places: carry one on, check the other.
- Airport x-ray machines do not hurt magnetic media (disks, hard disks, computers, etc.). You can safely run any of these through the x-ray machine. Some say that the magnets in the motors that drive the conveyor belts will hurt your media but Ive been sending everything through for over 15 years without ever losing one bit. You’re better off sending it through than having someone hand-check it.
- I usually put my laptop to sleep so I can easily wake it up if a security person wants to make sure it’s a real computer. This also makes it easier to do work on hte plane or in a waiting area. Most modern hard disks park their heads during sleep so there’s no danger of a head crash as there was in the old days.
- Consider shipping handouts and other bulky, heavy items to the hotel or site of the workshop. That way you can travel without the added weight. Give them plenty of time to arrive.
- Tips for Buying Plane Tickets
- To get best domestic US fares: 21 day advance purchase with a Saturday stayover.
- To get the best overseas fares: 5 days before return.
- Sometimes fares are lower when you add a leg that’s on sale. Check into making a loop instead of a round trip. For example: Hartford to San Francisco, round trip is sometimes more expensive than Hartford, San Francisco, LA, Hartford. Check it out.
- Is there a plan in your contract for a cancelled trip? What happens to a non-refundable plane ticket if the presenter gets sick? The audience doesn’t materialize and the event is cancelled? 9/11?
Final Thoughts
- Use humor. Not only does the audience appreciate a break in hearing about technical things, but itll make you feel more relaxed too.
- Keep things simple and under control. Get right to the edge and you’re bound to have problems (Murphys Law).
- Doing a great workshop is an art and when you can make it all come together for the audience and for yourself youve really accomplished something. Take some credit for a job well done, relax a while, then plan how you can make the next workshop even better.
This was very helpful to me as I plan my keynote for the National Association for Adults with Special Learning Needs and think about my work as a speaker.
Great Dale, glad it was. Have fun with your speech.
Richard,
Thanks for sharing your tips from very seasoned presenter (I would guess you’ve made hundreds of presentations). Its great to see it all laid out in the categories you’ve thought through. I particularly appreciated your eyeballing the importance of making sure there’s a synch or alignment between the expectations of the person hiring and the skills and expectations of the presenter.
I find that presenting well is an art form as you stated, and is a blend of the type of preparation you’ve outlined and being in the moment and attentive to signals/messages that the audience sends during the presentation itself. In other words, part of good presentation for me, is tuning up my listening skills.
Sandord: glad you found my notes useful. You guess right at hundreds except it goes beyond that to thousands. One of the reasons I don’t do it anymore is burnout. Too much of a good thing I guess.
And, the interesting piece of that is one of the reasons I got good at it is because I did it a lot, enough in fact so that it was second nature. But, the liabiilty of doing anything that much is burnout or boredom or both.
I can tell you this for sure: most people use PowerPoint and most presentations, at least to me, are boring. Think there might be a coincidence there?
I rarely made or used slide shows preferring to just talk, from the heart and only about things I felt passionate about (okay, that’s pretty much everything) and only things I knew enough about.
I think you’re onto something Sandy with the importance of lining up what you have to offer with the expectations of the audience. If you can do that things generally work out well.
It feels pretty good to have this piece of my life behind me now (I do an occassional presentation but not like the old days) and I’m glad I did it. I’m also glad I’m not doing it anymore.
Richard, for me the “speaking from the heart coupled with knowing what you’re (I’m) talking about (keeping to those topics) IS the key. As far as Powerpoint or any such charts, notes, etc, I find that they work for me, but only because they are springboards to the other stuff and some people have said that they provide some visual reference points that are helpful. As I remember your presentations, you always had an element of audience participation, hands on, trying out things. I like to get people involved when the moment is right for that. What helps me get people involved or connected besides humor (which you mentioned) is by my staying close to what really interests me, the passions or the “mission” if you will. For me the mission is to “enhance the lives of children and families” through greater awareness of learning styles and the like. So, whether I am presenting about college counseling or the development of reading strategies, I keep it in my radar screen that they are important
(besides in and of themselves) as vehicles to the mission or passion.
Thanks for a great site/forum
I told you this was helpful in 2005 – and it is 2008 and once again I am telling you it is helping me prepare for presentations!
Thanks
Dale (and Sandy): Glad to be of help. My 20 years of presenting experience and thousands of presentations led to a little useful wisdom. Great.
Ditto for me Dale (and Richard). It’s been two years since I commented and in that time I’ve given lots of presentations. One thing I’ve found is that the more audiences get sophisticated (and jaded) the more vital it is to mix mind and heart. The latest example of that is Jill Bolte’s TED talk, “A Stroke of Insight.”
Dr. Bolte might refer to it (mind and heart) as moving back and forth from left to right hemispheric qualities.
Being precise, logical and connected to the audience; bringing passion without excess ego.
Get out of your own way and as you said Richard, speak about what you know well. It isn’t about selling ideas; it’s about sharing.
Thanks Sandy, I agree completely: Bolte’s presentation at TED was about as good as it gets, I wish I had been half as good when I was presenting.
Richard, as I recall the one presentation of yours that I went to (I’m guessing late 80′s at a Portland IDA conference) you were damn good! Not on the level of Bolte, as you said: but where you shone, in my opinion was in helping making things that seemed/ felt complicated, simple. What you were good at was having enough hands-on examples that people could get their hands on (imagine that:).
Not sure that’s left/right hemisphere, but combining theoretical with practical is pretty cool too.